Social media optimization (SMO) is the use of a number of social mediaoutlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds,social news and bookmarking sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
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